The Evolution of Participatory Video for Coproductions: From Radio Phone-ins to Social Media Co-productions
The landscape of media and content creation has undergone significant transformations over the decades, evolving from one-way broadcasts to highly interactive and collaborative platforms. This evolution has led us through various eras of audience engagement, culminating in the latest trend of participatory video for co-production in social media. Let’s explore these transformative periods and conclude […]
How to use UGC video contests for lead generation – 5 simple tips
As anyone in business knows, generating leads is essential for success. And while there are many ways to generate leads, one of the most effective is through leveraging brand advocates – those passionate fans who spread the word about your product or service. Brand advocates are valuable because they provide social proof that your brand […]
Media release: Vloggi launches $750k crowdsource funding round on back of B2B video surge
SYDNEY, December 5, 2023 – Sydney-based video startup Vloggi has today launched a $750,000 equity crowdsourced funding raise as it looks to capitalise on the surging demand for user-generated video (UGV), especially in the corporate space as video continues to gain traction as the preferred means of communications among millennial professionals. Vloggi holding company Ciné […]
Before companies can harness generative AI videos, they will need customer-generated clips as inputs
The Role of Customer-Generated Videos in Improving the Accuracy of Generative AI for Corporations Artificial intelligence is coming to steal all your jobs. Well, all knowledge workers for sure. Except, it transpires, if you are a comedian. AI really sucks at jokes, because humour requires deeper appreciation of situations. She other jobs that are ‘safe’ […]
Behind the scenes of Charli XCX’s crowdsourced music video Forever
Charli XCX’s 2020 music video for her song ‘Forever’ is a great example of how a crowdsourced music video can be used to create stunning visuals. Locked down during the first wave of COVID, the record company couldn’t shoot a promo video. Instead, the team behind the project sent out an open call for users […]
Five fun wedding video and photo extras for your big day
If you’re like most couples, you’re probably planning to hire a video and photography crew to capture your wedding day. But have you thought about adding on some fun extras? Maybe you want user-generated video, maybe drone footage or maybe a good old-fashioned photo booth. Here are five ideas that will make your video and […]
Six lead generation strategies using video contests to recruit brand advocates
As anyone in business knows, generating leads is essential for success. And while there are many ways to generate leads, one of the most effective is through leveraging brand advocates – those passionate fans who spread the word about your product or service. Brand advocates are valuable because they provide social proof that your brand […]
Downloading and re-using user-generated video – what marketers need to know
Video marketing is booming. 2022 saw a 22% increase in digital marketing over the year before, and much of this is using user-generated or influencer video as the core assets. Yet many digital marketers get asked by their account directors whether it is safe and legal to re-use the assets created by other people. Does […]
How brands are replacing repurposing with video contests in 2022
In today’s social media-centered world, almost every marketing team has a user-generated content strategy. Or is planning one. This is chiefly because UGC is so effective. Some 91% of consumers say they are more likely to share content about a brand if they see the brand re-sharing customer content. But the act of repurposing social […]
