8 Tips to higher response rates

One of the most important questions we get asked is “How do I get people to send videos through?”. we’ve compiled this quick 8-step guide to maximising your video submission contributions.

1. Start small

Don’t overcomplicate your first project. For the best success, keep things relatively small and try a test project with close colleagues or friends

2. Incentives

Think about your audience. What would encourage or help give people a reason to submit videos. Free products, prizes, complimentary services, gift certificates, vouchers, financial incentives…. you name it! Incentives are the easiest way to encourage your contributors to record and upload a video for you

3. Deadlines

We all love a bit of pressure and what better way to make people stop putting off uploading a video, than with a deadline. Give people time to record but not too much time that they never do it. 2 weeks is a good starting point for most projects, as you’re only asking for 5-10 minutes of your contributor’s time. From there, you can extend the time as needed

4. Reminders

Not everyone reads something once and jumps on it. After all, you are busy and so are your contributor’s. This is where reminders keep your project fresh in peoples minds. Aim to send at least one to two quick reminders about your original video request.

5. Ask before sending the link

Like anything you want, it’s best to ask first. Reach out to your best customers and to those you have great relationships with to see if they are willing to do record a video for you before you actually send the link over. This often drives a higher response rate as your contributors have already agreed to record the video in advance.

6. Add a welcome video

You can record a short welcome video message to personalise your contributor’s experience and help give them an example of what they need to do. We recommend a quick intro and a thank you, no more than 30 seconds. Check out more tips for making a great welcome video here

7. Include clear instructions

Make it as easy as possible for your contributors to know exactly what you need them to do. Provide clear steps in your outreach and write a great landing page using our tips here, making it as simple as you can for contributors to follow

8. Add featured videos

What better way to help people than to give them examples of what they need to do. By featuring a few videos, they will appear on your landing page and allow contributors to see what others are doing and gain inspiration. To feature a video, go into the Additional Information tab of the video and click the slider to “feature video” this will now appear on your landing page as example videos on the bottom.